The way people find information online has fundamentally changed. If your Nigerian website, blog, or digital business is still optimizing only for Google’s ten blue links, you may already be losing ground you do not yet realize you have lost. I want to start with something that happened to a…

There is a workshop in Nnewi that has been there since 1974. It started as a small auto parts fabrication unit run by a man who learned his trade in Kano before returning to his hometown. His sons grew up inside it, learning the rhythm of the machines the way…

Every year, hundreds of thousands of young Nigerians cross a stage, collect a certificate, and walk into a world that looks nothing like what their parents described. If you are one of them, or if you are still in school counting down the days, this is the conversation nobody sat…

Nigeria’s professional landscape is shifting faster than most people realize. If you hold an ACCA qualification or a CISA certification and you think your credential alone is enough to keep you relevant over the next decade, this article is going to give you a very honest conversation that your senior…

Adewale has been a chartered accountant for eleven years. He qualified with ICAN in 2015 and spent the following decade building a reputation as a thorough, reliable audit professional at a mid-tier Lagos firm. In early 2024 his firm adopted an AI-assisted audit platform. Within three months the reconciliation work…

Tunde was twenty-six years old when he sat across the table from a panel of three interviewers at what appeared to be a Lagos office in Ikeja. The interview lasted forty-five minutes. He answered every question confidently. Two days later he received a call congratulating him on his successful interview…

A man I know in Owerri has been buying and processing palm kernels since 2019. He started with N80,000, a second-hand manual press, and a shed behind his house in Nekede. Today he runs a medium-scale palm kernel oil extraction business supplying soap manufacturers in Lagos, cosmetics producers in Onitsha,…

There is a moment that a lot of Nigerians living in Lagos, Abuja, or Port Harcourt have had recently, maybe without even noticing it. You open your banking app, and before you type anything, it already knows what you are about to do. Or you walk into a supermarket and…

You are sitting in Lagos traffic somewhere around Lekki Phase 1, and you see him. He is holding a handwritten cardboard sign that reads “HOUSE TO LET, 2 BEDROOM FLAT, CALL 0803…” He smiles when your car slows down. You take his number. Two days later, after visiting the property…

There is a woman in Enugu who sells handcrafted shea butter moisturisers from her apartment. She makes about 80 units per month, sells them at N4,500 each, and nets roughly N250,000 after raw materials and packaging. She has no shop. No employees. No logistics headache. She works about three weeks…

Tunde had prepared for that interview for three weeks. He had researched the company, rehearsed his answers, dressed properly even though nobody would see him below the shoulders, and tested his connection the evening before. Thirty-eight seconds into the most important professional conversation of his year, the screen froze. His…

There is a man on the third floor of a building in Onitsha Main Market who controls trade routes across four states. He does not have a LinkedIn profile. He has never written a business plan in the formal sense. He cannot tell you what a SWOT analysis is, and…

There is a particular kind of frustration that development workers in Nigeria know well. You visit a community where an NGO ran a skills training program two years ago. You ask around about the participants. Some have moved away. A few are doing something loosely related to what they learned.…

If you have applied for a job in Nigeria recently, there is a good chance that at least one of those applications went through an outsourcing company rather than directly to the organization you were hoping to work for. Banks, telecommunications companies, oil and gas firms, government agencies, fast-moving consumer…

There is a conversation that happens in certain business circles, usually among people who have tried to invest in Nigeria from outside and found it more complicated than their spreadsheets suggested. It usually goes something like this: “Nigeria has all the ingredients for massive growth, but I just cannot figure…

Let me tell you about my grandmother. She could look at the sky over Enugu on a Tuesday morning and tell you — without a phone, without a weather app, without any screen at all — whether your cassava farm would see rain before Friday. She was right, more often…

This is a complete guide to using the question “What does success look like in this role after 90 days?” as a strategic tool in Nigerian job interviews. You will learn why this question impresses hiring managers across industries from banking to NGOs to tech startups, how to phrase it…